Audience Intelligence Manager

Join Digital Insights Group as an Audience Intelligence Manager in the vibrant city of Pangkal Pinang, Bangka Belitung. In this pivotal role, you will lead our audience intelligence initiatives, transforming raw data into actionable insights that drive strategic decisions. With a growing digital landscape, your expertise will be crucial in shaping the future of our audience insights strategy.

At Digital Insights Group, we are committed to leveraging data-driven approaches to understand and engage our audience more effectively. As an Audience Intelligence Manager, you will work closely with cross-functional teams to develop and implement data strategies that enhance our market position.

📋 Tanggung Jawab Pekerjaan

• Lead and manage audience intelligence projects, ensuring they align with business objectives.
• Develop and maintain data pipelines using tools like Apache Kafka and Apache Spark.
• Analyze audience data to identify trends and patterns, providing actionable insights to stakeholders.
• Collaborate with marketing and sales teams to integrate audience insights into campaign strategies.
• Monitor and optimize audience segmentation and targeting strategies.
• Stay updated with industry trends and emerging technologies in audience intelligence.
• Train and mentor team members on data analysis techniques and tools.
• Report on the performance of audience intelligence initiatives to senior management.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Computer Science, Data Science, Statistics, or a related field.
• 5-7 years of experience in audience intelligence, data analysis, or a similar role.
• Proficiency in SQL, Python, and R for data analysis.
• Experience with data visualization tools such as Tableau or Power BI.
• Certification in data analysis or a related field is a plus.
• Strong understanding of data privacy and compliance regulations.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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